Today, mobile apps and websites are the most trending software and web app online. You can enhance the in-app user experience by speedily testing new ideas with the help of ruby on rails. Start to learn which experiences work best for your customers and unlock the following:

• User engagement
• Retention
• Conversions

The mobile era is here today, and the number of mobile users is higher than the number of desktop users. Therefore, businesses have realized their need to attract customers through effectively using mobile channels. However, this is not enough. It needs to optimize the mobile apps and websites to enhance user experience and outdo the conversion rates in making the most of the channel.

Some businesses employ both websites and mobile apps, other companies choose one of the two. The option between the websites and mobile apps depend on the following:

• Cost
• Usability
• Required features
• Audience they serve

Studies show that users prefer mobile applications more than mobile websites. It makes for a solid reason for creating mobile apps to reach out to potential and existing customers. But, there is a difference between mobile websites and mobile apps.

Mobile apps versus mobile websites

There are various reasons for making mobile apps that make them better than mobile websites. There is the top 10 list of reasons why choose mobile apps:

• Mobile apps are better than personalization
• Ease of sending notifications
• Make use of mobile device features
• Freedom in designing
• New branding experience
• Users spend more on applications
• A new stream of conversions
• Brand presence
• Apps work faster than websites

Mobile apps vs. mobile websites: what should you choose?

Developing both mobile websites and mobile apps for the business can prove to be a costly affair and you can choose one of the two channels, based on the business and budget goals. Both channels have their own pros and cons, while mobile apps help get higher retention and conversions. Mobile apps will offer operational efficiency and greater personalization along with multiple other exclusive features.

After designing a slick mobile app, how to ensure it delivers all the drives and promises the intended growth for the business instead of becoming another channel to manage and maintain. Well, the answer is easy and simple, you must test it rigorously. Mobile app testing allows for steadily improving in-app user experience by experimenting with app flows, features, and other UI-based changes to improve engagement, conversion, and retention rates.

Thus, while you have an app and running a mobile app, it is definitely the first step towards engaging with the new audience segment, continuously optimizing helps drive tangible improvements in the key business metrics.

In ruby on rails, you can get all the assistance on both mobile apps and mobile websites.