Just like buying YouTube or Instagram followers, there is a risk involved with purchasing Spotify plays. If you buy Spotify plays from a sub-par company, then Spotify is going to have a lot to say about this, and it’s not going to be positive.
The best-case scenario? You get red-flagged by Spotify, and your actions are restricted. Worst case? Spotify decides to ban your account completely. Once you have been banned by Spotify, it is very difficult to recover your reputation.
The other thing to think about here is Spotify’s algorithm. If you purchase fake Spotify plays, or a bot to automate everything, then there is not a good chance that they are actually going to listen to your music. The less listen time that you get on your tracks, the less likely Spotify is to rank you well in their recommendations.
This is a problem. Instead of getting authentic listeners who listen to the whole song and even share it with people they think will like it, you’re just paying for your content to look good. You’re not making the most of the millions of daily Spotify listeners to advance your reputation.
Now, while we have highlighted some risks here around buying Spotify plays, this doesn’t mean that you shouldn’t do so. It just means that you have to be careful, and use discretion to decide how you do it.
Instead of going from zero to thousands of Spotify plays overnight, try to take it a bit slower. Start with a few hundred, or a thousand. Go back to focusing on your music, then decide to purchase a bit more. This way you can work your way up the Spotify popularity ladder, and your plays come across as real and genuine.
Bonus: Influencer Marketing
Another way of buy spotify followers is to make the most of influencer marketing. There’s a good chance that you probably already know a fair bit about influencer marketing, as it’s currently one of the most popular methods to be seen by the right people in your industry on Spotify and other social networks.
Brands everywhere big and small are making the most of this method, because it’s relatively inexpensive, and it can result in a lot of exposure for your product or service.
Ideally, you will want to find a small group of influencers who already have large Spotify followings in the form of lots of plays on their tracks, and lots of monthly listeners. They also need to be willing to create personalized content for their Spotify playlist that is going to directly promote your music. This is one of the most effective ways to grow your Spotify audience and plays without directly buying them.
The thing about influencer marketing is that it involves many more factors than direct advertising, so we’re not saying that it’s necessarily simpler or more straightforward. You take a risk with each campaign, as you have no idea how it is going to be received, and whether you will see a return on your investment. However, it is a risk that can end up paying off in a big way over an extended period of time.